Esto Group: Brand Identity & Website

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Service: Brand Identity, Creative Coding, Website Concept

Industry: Financial, Start-up

Launched: November 2022

Credits: Hexagon agency, wswg.xyz

Estonia's second-largest financial network stands out for its innovative payment solutions catering to online and in-store commerce. Over four years, the company has established itself as a leading financial partner, including the largest retailers in the Baltic.

Key Visual

Challenge:

The company's previous corporate identity could not effectively convey its innovative and visionary spirit. ESTO began its new full rebranding journey without understanding its market positioning, visual identity system or even the principles of creating new content assets.

My challenge was to create a visual concept and a system behind it that can be self-sustaining and exist in the digital realm, conveying the idea of trusted and seamless transactions

Action:

I have created a generative image tool using the cabbles.gl platform that embodies an innovative spirit while showcasing continuity and seamlessness. This design is highly customizable, making it adaptable for implementation across various digital and physical environments.

Additionally, I have integrated ESTO’s core principles into the brand’s visual identity by developing a comprehensive guide that outlines best practices for utilizing photos, logos and the brand's visual elements. This brand book ensures consistency and effectively maintains the desired mood of the identity across all touchpoints, reinforcing the overall brand message.

Creative Code Visual Generator

The creative code have become the main and formative component of identity, while at the same time providing an opportunity to generate new unique images for each of the brand identity touchpoints without additional effort and time.

Result:

Impressive Growth Metrics: In the first six months of 2023, Esto achieved remarkable growth, generating 68% of its total revenue from 2022, with a net income of €1.5 million and a gross merchandise value increase of 23%. These metrics reflect a robust upward trajectory in both revenue and profitability.
Accorded to: Esto Group Financial Results 2023
Significant Funding Milestone: On May 28, 2024, Esto successfully raised $20 million through debt financing from Multitude Bank, demonstrating strong investor confidence and solidifying its financial foundation for future growth.
Award-Winning Design: Esto has been recognized for its exceptional brand identity and design by winning the prestigious international Red Dot Award in 2023, highlighting its commitment to innovative and aesthetically pleasing solutions.

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