Simon Mokrov is a design practitioner specializing in brand identities, visual direction, website & app design for organizations focused on cultural, technological and social initiatives
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CivLab San Francisco Graph at Civilization LabIA, Visual Concept, UX/UI Design
Professor Michael Adams personally compiled the first complete list of the San Francisco government structure and invited the Formworks firm to its development, along with me as the design commissioner, to create the logical and visual concepts for the scheme. Utilizing various information organization methods, we arrived at an orbital schematic that includes all entities of the structure. Each entity is linked to the legal authority that established it, providing a clear overview of how the system is organized.

The project is open sourced and serves as a platform for the creation of similar structures for other U.S. cities.
Live Project ↗

CREDITS:
Formworks, Perevorot Studio, wswg.xyz

RECOGNITION:
4x CSSDA: UI, UX, Innovation, Special Kudos


United24 - President Initiative
IA, Visual Direction, UX/UI Design,
As the Head of UX/UI at the leading Ukrainian agency Fedoriv, I was tasked with a government initiative at the onset of the full-scale invasion to develop the first centralized fundraising platform to aid Ukraine. Over more than two years, we raised over $925 million and created dozens of important projects, including a monitoring service for the reconstruction of damaged buildings. We achieved over 1 million unique users each month. Subsequently, we developed a flexible design system and created our own tool for launching and editing new projects.
Live Project ↗

CREDITS:
Fedoriv Agency, Ukrainian Ministry of Digitalisation and many others




Artslooker Magazine IA, Visual Concept, Website Design

An online art media platform in Ukraine and beyond invited me to refresh their visual style and redesign their website. Together with the editorial team, we developed a unique style by combining the classic Garamond font with its bespoke handwritten version, emphasizing the editorial perspective on the approach to content creation.


CREDITS:
Ivan Shevtsov, Fonderie, Andriy Pastushenko

RECOGNITION:
SiteoftheSites




01/02
Website Design
02/02 
Application Redesign

Photon – Light Module System Visual Concept, UX/UI Design, Application Design

A startup specializing in creating modular systems for photography invited me to reimagine their visual style and translate it into the digital realm. We utilized the technical aesthetics of the product itself to highlight professionalism and a results-oriented approach, implementing this vision on the product sales page and in the mobile application.



Fedoriv Agency Website & Internal System FULL CASE SOON
IA, Visual Direction, UX/UI Design

While working at the agency, our department developed a new corporate website for the company. The website features draggable cards that can be edited using a graphics-oriented page editing tool, along with a showcase builder for presenting agency projects. This approach enhances user interaction and streamlines content management.

Visual Concept, Website Design, Zero-code Development

Website design and development for a cybersecurity company. The project was built using the zero-code tool Readymag and achieved one of the best use cases in their gallery.
RECOGNITION:
ReadymagGallery




YoHouse
IA, Visual Concept, UX/UI Design

I designed the information architecture and user interface for a startup that manufactures turnkey modular houses. This included creating a clear and user-friendly website that displays different house designs and customization options, along with an online builder for users to configure their homes. My goal was to ensure easy navigation and effective communication to help customers make informed choices.



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